Pricing - how it works


How does the price setting of a product work and what determines that a product can cost a certain amount? The parameters listed below always form part of our judgement and are essential in any pricing of a product.


There are many different variables involved in assessing the selling price of a product. The starting point for any pricing of a product is its condition. Two "identical" bags in different conditions can in some cases differ in price by quite large amounts. The condition of the products is therefore crucial for all pricing and the better the condition of the product is, the higher the selling price will be.


All the brands we sell are highly sought after and considered the most luxurious and requested in the world. However, there are three indisputable brands whose resale value and demand is more or less constant and very high: Hermès, Chanel and Louis Vuitton. These three brands have for many years been considered the world's most luxurious and desirable brands to own. In recent years, Dior, Saint Laurent, Gucci, Prada, Bottega Veneta, Fendi and others have also received a major boost and facelift, which is why the demand and the prices in these cases have also increased significantly.


The more accessories that come with an item, the higher the selling price can be.

Certificates, dustbags, original boxes, shoulder straps, locks and keys, etc. can make quite a difference in the price of a sale. Some of the accessories mentioned above have a greater value than other accessories and the value therefore differs depending on the brand.

Please note that some brands do not have a certificate for an item while other brands do. Until around 2020, Chanel bags always came with a certificate and each date code/serial number is unique to the bag in question. Since April 2021, Chanel has replaced its certificates with a chip and no separate certificate is included anymore. The chip is still unique to the product in question. Louis Vuitton and Hermès have never provided separate certificates. Since the beginning of March 2021, Louis Vuitton has also replaced its date codes with a chip. Hermès has stamps indicating the year of manufacture of the bag, in some cases together with the manufacturer's initials.

Other brands for which different certificates are included but not as valuable are Dior and Prada.


Some models are more in demand than others for a variety of reasons. For example, as many people know, it is very difficult to buy a Birkin or Kelly bag from Hermès' own stores. In many cases it is almost impossible and there is a waiting period of several years. In addition, Hermès usually requires that you have previously invested relatively large amounts in other goods. As a result, the resale value of these bags is very high and consequently often considerably higher than their retail price.


The availability of a bag or accessory in stores also affects the selling price. Some models are often sold out and therefore difficult to obtain. This means that the resale value as well as the selling price increases to varying degrees. Chanel's classic Flap bags in mainly black and/or caviar leather are examples of bags that are often sold out in their stores. Other examples are, as already mentioned above, the Hermès Birkin and Kelly bags.